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BRAND NAME CREATION AND BENEFITS OF REGISTRATION

<p>According to BayKAMBER, the brand is the first concept that comes to mind by differentiating it from the others in the same field and at the same time. Brand name is produced by institutions and organizations, such as goods, logos, etc. "Commercial titles", which can be designed, drawn and written with shapes, can be remembered by expressing them with sound perception.</p>

<p>BENEFITS OF BUILDING A BRAND NAME IN GLOBAL CRITERIA</p>

<p>a- It must be a name that is easy to pronounce and remember, because such a brand name will be remembered more quickly by the target audience who prefer it, and the target audience will be able to communicate with the product or service in a shorter time.</p>

<p>b- When positioning a Brand Name, its pronunciation and perception in other languages ​​should be expressed with a common perception of sound. In other words, it should be perceived in the internationally recognized and most widely used languages ​​with the same voice and expressed in the same voice. Because, while a brand name meets with the target audience anywhere in the world, it is perceived with a common voice and expressed in a common voice, and it provides the convenience of communication that the brand will establish with its target audience. Communicating with the brand name more quickly, the target audience will remember the product and the brand name more quickly.</p>

<p>c- A brand name should evoke as a meaning or sound regarding the functional aspect of the product to the field of production and service. Purchasing decisions will increase by remembering the brand name of the target audience, product or service and the product or service. The target audience will have identified the product and the brand name.</p>

<p>d- A brand name created according to global criteria should be examined in terms of meaning and structure by linguists in terms of phonetics. Because the brand name we created may evoke an obscene, slang or unwanted political phenomenon in another language, which may prevent the sale of the brand in that country, and even create dislike over the people living in our own country and foreigners who know the language of that country. So the brand; The meaning and word structure (semantics and phonetics) should be examined in detail.</p>

<p>e- A newly created brand name should not be used as a brand name in similar areas or in different areas. But when it is expressed, it should not be like a word that has never been used, it should not be too difficult and awkward to be pronounced, that is, it should be adopted in the target group and society, and it should generate interest and curiosity in the target audience; It should be noted that when advertising and promoting the product or service, the brand name is expressed, the name in question is created and positioned according to the global branding and scientific knowledge criteria, it will be placed under the consciousness of the target audience more, it will affect the decision of the target audience to be preferred, the stability of the brand being preferred. increases. BRAND NAMES that we created with the criteria of creating global brand names; It enables you to appeal to more target audience and increase your sales quality by carrying you from local style to national and global platform. Thus, production and employment increase, and the national economy of both the institution and the country develops positively. With the communication quality that emerges with the brand name, Sadık target group is created more quickly. Marketing facilitates promotional activities and ensures results in less time. It provides the expected feedback with positive feedback. It justifies the scenario expressed in advertising and promotion and complies with the main idea in the advertisement. In public relations, marketing, promotion and advertising activities, feedback is obtained in a short time and in a positive direction. It reduces the cost of spending in advertising and promotion.</p>

<p>f- According to global criteria and scientific knowledge, brand name creation and positioning studies should comply with internet communication and e-commerce system. In order for a brand name or brand to be globally branded, it must be available and accessible in search engines on the internet. Today, the internet is the most important and effective communication tool for a brand to be branded on a global and national platform. Therefore, all extensions of the domain name of the created brand name must be available (such as com, net, org, biz, info, us, com tr). Differentiation, branding and ease of access will be very difficult and incomplete because the brand name found is not compatible with the global branding system in internet communication, even if the trademark registration is available if the domain name is not available. In addition, creating a global brand name that can be registered on social media sites (such as facebook, twitter, instagram) in global branding enables us to get effective results from our promotional advertising activities and to reach our brand to a wider audience. However, it can be accessed by search engines in the internet environment and will contribute to our accessibility.</p>

<p>g- The brand name that emerged with the creation of a global brand name should also be registered in addition to the criteria including the technical studies above. registration is possible in Turkey and all the countries of the Madrid Protocol</p>

Benefits of Building a Brand Name In Global Criteria

According to BayKAMBER, the brand is the first concept that comes to mind by differentiating it from the others in the same field and at the same time. Brand name is produced by institutions and organizations, such as goods, logos, etc. "Commercial titles", which can be designed, drawn and written with shapes, can be remembered by expressing them with sound perception.

BENEFITS OF BUILDING A BRAND NAME IN GLOBAL CRITERIA

a- It must be a name that is easy to pronounce and remember, because such a brand name will be remembered more quickly by the target audience who prefer it, and the target audience will be able to communicate with the product or service in a shorter time.

b- When positioning a Brand Name, its pronunciation and perception in other languages ​​should be expressed with a common perception of sound. In other words, it should be perceived in the internationally recognized and most widely used languages ​​with the same voice and expressed in the same voice. Because, while a brand name meets with the target audience anywhere in the world, it is perceived with a common voice and expressed in a common voice, and it provides the convenience of communication that the brand will establish with its target audience. Communicating with the brand name more quickly, the target audience will remember the product and the brand name more quickly.

c- A brand name should evoke as a meaning or sound regarding the functional aspect of the product to the field of production and service. Purchasing decisions will increase by remembering the brand name of the target audience, product or service and the product or service. The target audience will have identified the product and the brand name.

d- A brand name created according to global criteria should be examined in terms of meaning and structure by linguists in terms of phonetics. Because the brand name we created may evoke an obscene, slang or unwanted political phenomenon in another language, which may prevent the sale of the brand in that country, and even create dislike over the people living in our own country and foreigners who know the language of that country. So the brand; The meaning and word structure (semantics and phonetics) should be examined in detail.

e- A newly created brand name should not be used as a brand name in similar areas or in different areas. But when it is expressed, it should not be like a word that has never been used, it should not be too difficult and awkward to be pronounced, that is, it should be adopted in the target group and society, and it should generate interest and curiosity in the target audience; It should be noted that when advertising and promoting the product or service, the brand name is expressed, the name in question is created and positioned according to the global branding and scientific knowledge criteria, it will be placed under the consciousness of the target audience more, it will affect the decision of the target audience to be preferred, the stability of the brand being preferred. increases. BRAND NAMES that we created with the criteria of creating global brand names; It enables you to appeal to more target audience and increase your sales quality by carrying you from local style to national and global platform. Thus, production and employment increase, and the national economy of both the institution and the country develops positively. With the communication quality that emerges with the brand name, Sadık target group is created more quickly. Marketing facilitates promotional activities and ensures results in less time. It provides the expected feedback with positive feedback. It justifies the scenario expressed in advertising and promotion and complies with the main idea in the advertisement. In public relations, marketing, promotion and advertising activities, feedback is obtained in a short time and in a positive direction. It reduces the cost of spending in advertising and promotion.

f- According to global criteria and scientific knowledge, brand name creation and positioning studies should comply with internet communication and e-commerce system. In order for a brand name or brand to be globally branded, it must be available and accessible in search engines on the internet. Today, the internet is the most important and effective communication tool for a brand to be branded on a global and national platform. Therefore, all extensions of the domain name of the created brand name must be available (such as com, net, org, biz, info, us, com tr). Differentiation, branding and ease of access will be very difficult and incomplete because the brand name found is not compatible with the global branding system in internet communication, even if the trademark registration is available if the domain name is not available. In addition, creating a global brand name that can be registered on social media sites (such as facebook, twitter, instagram) in global branding enables us to get effective results from our promotional advertising activities and to reach our brand to a wider audience. However, it can be accessed by search engines in the internet environment and will contribute to our accessibility.

g- The brand name that emerged with the creation of a global brand name should also be registered in addition to the criteria including the technical studies above. registration is possible in Turkey and all the countries of the Madrid Protocol