We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "TURVIGO" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

Since our brand name was designed for a company that organizes tourism, we focused on the concepts that would evoke the arguments about tourism. It is possible to encounter key concepts related to the tourism and travel industry under the brand name “TURVIGO”.

We used the word “TUR” by establishing a direct relationship with the tourism sector. Since it is a Turkish brand, it was appropriate to use the word "Tur" in the word "Turkey" in English. "VI" syllable evokes the word "visit", which means visiting, traveling, and visiting in English. The word "VIP" (very important personnel), which is an important term in the service sector, also adds value to our brand. “Vi” is the advantage of a concept in social media and communication technologies that spreads quickly and evokes the word “viral”, which means that it goes into circulation, and it provides an image that is easy to promote, popular and quickly accepted. “GO” syllable means to go in English and it is one of the codes that will represent the activity of our brand. In addition, "GO" syllable is an important sign that the company is an international tourism organization organization (GLOBAL ORGANIZATION). Our brand name not only contains Turkish codes but also English codes, making it easier to pronounce internationally.

By making sure that its pronunciation is easy, written and readable with the same voice, it has been ensured to be permanent by creating the brand name “TURVIGO” by creating awareness in the perception of the target audience.