We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "Moderons Cafe" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. While determining the brand name, we found it appropriate to use the name "Moderons Cafe" to indicate that it is a brand serving in the food and service sector.

The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. We found it appropriate to use the name Moderons to indicate that the company is a brand serving in the field of clothing and textile. While creating the brand name, it is aimed to make multi-directional associations. It is aimed to strengthen the brand name by referring to the word "Modern" to indicate that it is particularly innovative and suitable for the age. With the word "Moder", the word "O" was brought one after another, and the image of "Modern O", that is, the brand of the company, was modern. In addition, an association such as “Model O” has been made and the impression of an organization leading other brands has been gained. “On” means being above anything in English, and gives the brand the title of superiority. The word “ons” is the crucial point of our brand name. "Ounce" is a term that indicates the value of gold as is known. By attributing the value underneath to the brand, it is desired to state that this brand and the service offered by the brand are worth gold. The letters “ns” at the end of the word give the brand meanings such as being cool, elite, and popular. It is provided to be a recognizable and memorable brand name in global and national platforms with Moderons. Taking care that its pronunciation can be made easily, written in the same way and readable with the same voice, Moderons brand name, a modern service brand, has emerged.