We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Lobeno" and it was created by considering our brand name to evoke the field of activity of the institution.

Lobeno activity area was created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. Lobeno brand name has been preferred in order to explain the characteristics of the brand and to convey the desired message to the target audience. Thus, a better positioning is made on the target audience, as well as the perception integrity is provided. While creating the Lobeno brand name, we determined the word “Love” as our starting point. "Love", which is a foreign word, refers to the meanings of love, loyalty and passion, which are used frequently. Thus, by transforming the communication between the target audience and the brand into love, passion, commitment, the brand is loaded with the meaning of indispensability.

The letter "b" under the brand name Lobeno represents the person pronoun "I". Lobeno brand, which has comfortable and quality products, symbolizes the “best” of the good. “O”, the last letter that forms the name of the brand, is “O” sign pronoun. With this pronoun, a positive image is created in the target audience's mind for the brand as “the best of the best” and “the best of the most loved”. With Lobeno, it is ensured that it is a recognizable and memorable brand name in the global and national platform. By making sure that its pronunciation is easy, written and readable with the same voice, it has been ensured to be permanent by creating the Lobeno brand name and creating awareness in the perception of the target audience.