We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to which the name will be found was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Haydibi Çay" and it was revealed by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. The brand name "Haydibi Çay" is considered both as a noun and a mobilizing verb. A sentence such as "Let's drink a tea" = "Let's drink tea" appears. In addition, this offer, which is not refused by answering "Hay hay", gains the meaning of tea. It can be launched as a part of life by evoking the word "life". It is provided to be a brand name that activates and affects with the word "Come On". The word “Moon” is mentioned in it, giving the impression of brand clarity, cleanliness, reliability and high value. With the "bottom" syllables at the end of the word, good human, unique human character, such as "the bottom of the man", which is used for the people loved by the people, is considered. Again, by making an analogy with the "bottom" syllable "like" preposition, it has become possible to compare and advertise the brand name to everything that is good. For example, like life, like medicine, like water, etc. simulations can be made. An original, functional, different and effective brand name has been put forward with the brand "Haydibi Çay", which is easy to make use of analogies in slogans. It is easier to advertise and promote in the international arena by comparing the word “hi” (hay), which is a universal language for English, which is the word of salutation.

We have created the brand name "Haydibi Çay" by being perceived, easily pronounced in the global and national platforms and taking care to be read and written in the same way.