Explanation
We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Fensanat" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.
We found it appropriate to use the name Fensanat to draw attention to the fact that the organization is a brand serving in the field of education. Since the organization operates in the field of pre-school education, it focuses on basic skills. We focus on a brand name that can best express this mission, as children are trained through applied, technical and artistic activities. As a school that discovers and develops both technical and artistic skills, we have designed a new brand name using the words "FEN" and "ART" together. Thus, the brand name "FENSANAT" appeared.