We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as “EXPORIA” and it was created by considering our brand name to evoke the field of activity of the institution.

EXPORYA's field of activity has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. The brand name of EXPORYA has been preferred in order to explain the qualities of the brand and to convey the desired message to the target audience. Thus, a better positioning is made on the target audience as well as the perception integrity is provided. Since the company designed for the EXPORYA brand is an export-import and e-commerce company, an international and professional brand name study has been carried out. As it is an international brand, it is aimed to evoke the same thing by everyone, which is easy to read and understand in universal language. Thus, it was decided under the brand name EXPORYA.

While creating the brand name of EXPORYA, we analyzed by bringing together the keywords closest to the mission of the institution and we created a whole. As we are an export and import company, we got the word “Export” which means English export. We got the word "Explorer" in the sense of doing and researching the market. As a company that fulfills everything very much and fulfills expectations, we got the word “Extra” in its extra sense. We got the word “Port” in terms of port, which has an important place in foreign trade. We got the word “Portfolio”, which means the sum of markets, connections, customers, financial savings and values ​​and their management. As a company that always thinks positively and develops positively, we have received the word “Positive”. We dealt with the concept of "EXPO" in terms of the world fair and being a global promotion tool. We analyzed these key concepts according to the mission of our brand, and when we put together the appropriate concepts, a magnificent brand name, "EXPORYA", came out in accordance with its industry and universal brand name criteria.

With EXPORYA, it is ensured that it is a recognizable and memorable brand name in the global and national platform. It is aimed to be permanent by creating an EXPORYA brand name by creating awareness in the target audience perception by making sure that its pronunciation is easy, written and readable with the same voice.