We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Edulita" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

We found it appropriate to use the name Edulita to indicate that the company is a brand that serves in the field of education. While creating a brand name, we set out from the words edu (education), education, ethics, effective, dynamic, harmony, horizon, expert, merit, elite, stability, consistent, full, active, academic, rational. The word "Edu" is used referring to the word "education", which means education in English. Education, which is an English word, in Turkish; education, science, lore, teaching, learning means.

In general, our brand name starts with the word edu, which refers to education, which means education, and was created by coding a number of positive words for education. Its pronunciation is easy and it is made to evoke the same meaning internationally.