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Explanation

We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "ARTOLYA" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While determining the brand name, we found it appropriate to use the name ARTOLYA to indicate that it is a company serving in the design and coating sector. While creating a brand name, we focused on the elements that will evoke the field of activity as quickly as possible. Our company operates in the automotive industry; We have put together the pieces that will bear the traces of the industry as it is related to the accessories design, the coating and painting of the accessories.

Since the organization operates on both design and coating, we have created a unique brand name by using codes that will evoke art and workshop together. We used the word “ART” with reference to the word art. We used the word “OLYA” with reference to the word “workshop”. When we put the pieces together, we designed the brand name "ARTOLYA" in the sense of "ART" and "WORKSHOP", which will evoke the concept of "art workshop".

We created the brand name “ARTOLYA” by being able to perceive the brand on global and national platforms, easy to pronounce and to be read and written in the same way.

Agrophonology: ARTOLYA is sincere, discreet in the subject; aesthetic, quality, remarkable in the object; In emotion, it is an energetic, strong, easily pronounced, catchy global brand name.