We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "ARTMERA" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

We found it appropriate to use the name ARTMERA to indicate that the company is a brand that provides services in the field of professional art education. Especially the combined words give an idea about the type of activity of the brand / institution in the first reading.

As the brand represents an art center, an art education center, an element that would quickly evoke the concept of art was necessary. That's why we used the word “ART”. As the word art is known, it is the English equivalent of the word "Art" in Turkish. Thus, it can be quickly understood and remembered in the international arena. Another concept is "MERA". Pasture means large area, square, land. In other words, while using here, the game is used in the sense of the field where the art is performed. Just like the places used in filming are called “Plato”. In addition, the word "MERA" has high phonetic value and sounds good. It has a highlighted sound sequence.

When considered as a whole, meanings such as playground, art area, art center of practice emerge. A different sound sequence and a brand name suitable for branding emerges.