'Colgate launched a toothpaste called' Cue 'in France. But 'Cue' was the name of the Pornography magazine, which made a bad reputation in France. Because Incubus was a mythology hero that raped women while sleeping.
'Ford's Pinto model had not reached the desired sales figures in Brazil. Because in Brazil, the word pinto meant a 'little male organ' as slang. Ford had the Pinto brand removed in all its cars and printed the name Corcel, which means 'Horse'.
Mitsibushi had to change the model name of the 4x4 vehicle in Spain. Because Pajero means masturbation in Spanish.
'Beko means light woman in Russian. How much do you think that the team who thought that Arçelik was handicapped abroad and who created the Beko did not investigate its suitability for Russia (Russian) right next to us?
'German brand of industrial and household cleaning machine' poor will be difficult to put the house in Turkey. (Currently, Fakir is not already targeting households)
'Our first hardware Hypermarket German origin' Götzen 'Why do you think could not hold it in Turkey? (He didn't go to ass.)
'What is the chance or bad luck of the Feathered Oven?
'Butcher market chain' Shalwar Meat 'does it sell withered meat? If not, why should their meat be salwar?
'' Gotu Kolla 'is the Latin name of a medicinal plant. Can you sell a medicine with this name to Turks? (But there are those who try to sell)
'' One reason Schlotzskys Dell's failing is its name. It is difficult to pronounce, difficult to understand and difficult to write. ' (Al says Al Ries) Why do you think İsizu, Daihatsu and Suziki have been in place for years?
'Aviva started to grow rapidly after Aviva was renamed.
'Internazionale shortened its name and made Inter.
'Güllüoğlu has to create a new brand for abroad. see; Lalin.
'When General Motors named a new Chevrolet without the permission of the Italian gun manufacturer,' Baretta ', the lawsuit filed against General Motorsa for $ 500,000.
'Harlem Savings Bank of New York opened branches outside Harlem and New York when it grew up. When they realized that they put their names wrong, Apple Bank turned their names at an additional cost of $ 10 million.
'House & Garden, which started its publication in the early 1900s, was a very popular garden magazine. Over time, success pampered them. They changed their names in 1987. They became 'HG'. The collapse started after the name change. Fortunately, they realized their mistakes before it was too late. They returned to their old names in 1993. Now they are at the top again.
'The Shawshank Redemption is one of the most beautiful movies you can watch in your life. Oscar also received. Unfortunately, this movie, which cost $ 27 million because it was chosen badly, could only make $ 18 million at the box office. He was released in Turkey with a better name. 'The Price of Captivity'
'Yataş, who started his business life by producing and selling beds, could one day know that he could enter the furniture industry, would Yataş name his name?
'Teleset, which started its business life by producing and selling television stands, is a furniture brand or telecommunication brand now?
After reading the above information, we can classify the naming errors as follows.
Cooked names: Names that are used without registration research. If there is such a brand either at home or abroad and it was registered before you, you are burned.
Turkish characters: Another issue we should be aware of is the international applicability of the brand name. Since it has a structure different from Western languages, it makes it compulsory to be more careful when choosing a Turkish brand and company name. Especially when naming the brands of domestic companies that want to be a brand in the world, they need to choose names that are easy to spell, pronounce and write in any case. It should be noted that there will be problems in writing and reading names with the letters Ç, Ö, İ, Ş, Ü, Ğ, H, V and C.
Inappropriate names: The name you put should not contain bad meanings in other languages. Otherwise, it will be difficult to become a world brand.
Names that cannot face the future: If your name is badly embraced by a category and too sharp to include other categories, your job is difficult.
Names that are difficult to perceive: Names that are difficult to read, pronounce, and write are also world brands and difficult to be engraved.
There are two lessons to be learned from this article; First, be very careful when you name it (which I will get a separate article on), secondly, don't be a name fetishist, change it if your name is bad. eg:
'The Japanese have simplified the names that are easy in their language but foreigners cannot pronounce. They chose names like Panasonic and Fuji.
'The Chinese also give them western names to make life easier for westerners.
Murat ŞAYLAN