The most important factor that brings the companies and brands to the strongest position is the difference factor. In order to be different, a deep analysis and research should be done while creating a brand name or company name; should not be considered as a similar or imitation name.
In the business world, one of the most important reasons for brands to emerge or overlap is the effort of not branding an original brand name and branding the commercial title. Namely, companies set out with a common name in the first years of their organization without the awareness of branding. They register their company titles to chambers of commerce. In the chambers of commerce, there is not a central pool system, but only the list of commercial institutions of the province or district. On the other hand, there are no concerns such as brand similarity or brand imitation in the chamber of commerce, as in the Turkish Patent and Trademark Office, and companies are registered directly.
In the long term, companies want to brand with the company name. Although it is as if a unique name was used in the first year of establishment, it is revealed that the same brand name was used by many companies across the country. This similarity or similarity occurs in the Turkish Patent and Trademark Office.
The biggest mistake in branding is the assumption that the name determined on the establishment of the company and written on the tax plate is the trademark registration. In the future, companies face legal sanctions due to these errors.
There are two different problems about branding and brand registration. The name that emerges because the companies want to use the company name as a brand name after a while. A second problem arises from the fact that the chambers of commerce are unable to match similar brand names because they work independently from the Turkish Brand and Patent Authority. The chambers of commerce accept all applications because they do not work integrated with the Turkish Patent and Trademark Office and there is no brand concern. In this case, it brings along problems in branding in the long term.
Our valuable tradesmen and businessmen should pay attention to whether they are suitable for branding when determining the company names. Or they are recommended to set their brand names as a new and different name rather than a company name.
In the legal dimension of the branding business, it will be appropriate for the chambers of commerce to integrate with the Turkish Brand and Patent Authority. In other words, firms should register their chambers of commerce after their names have been reviewed and approved by the Turkish Patent at the establishment stage, so that they do not have any problem in branding in the future. At the stage of branding the companies, both businessmen and chambers of commerce have a responsibility to work more consciously and integratedly. If a common system is developed, the problems with branding will disappear and more original brands will emerge. However, accurate, guaranteed branding will be achieved.
It should be known that the brand name and company name are different and it should not be assumed that the company name is the brand name and it is registered with a tax plate. Starting with a brand name expert like Bykanber, the brand name must be created and this brand must be registered.
Companies also gain value by their names. Company names must also be registered, like a brand. However, we recommend products and services that culture is a product of different cultures and your company's name to create a separate brand name, brand name, and your service is different from the name of the company to be registered both in Turkey and abroad in her.