Although the branding awareness is not fully established in our country, expectations are high. Branding, gaining brand value is a process that takes time and economic investment. However, in our country, investors enter an expectation in the form of ready-made brands, while businessmen create the brand.
First of all, strategic plans should be made in creating a promising brand name. A brand name must be created in such a way that it has to meet the criteria. The brand name has no chance to be carved, shaped or retouched later. Considering this situation, the brand name that satisfies all brand criteria should be created. After the brand name is created, branding strategies should be followed and branding should be followed.
As we mentioned before, there is an expectation of being ready when creating a brand name in our country. However, the situation will be quite different when we first hear most brand names that have become global brands. Let's think that we heard the world brands we liked very much, maybe we will never like it, maybe we will not be phonetically interested. Here, the recognition and brand value of many years lies behind our appreciation of these brands. Maybe the brands that we like today were not respected when they were first born, but the development of the brand has added value to the brand over time. Brands that expressed nothing at the time they were first created have reached their current position as a result of years of effort by following the brand strategies meticulously and by making advertisement and promotion investments in the brand, increasing the quality of the brands, increasing the product or service quality.
Most of the brands that are considered as absurd when they first came to the market today have joined the chain of popular brands. Again, today, brand names that we curl up in the nose will reach their peak over time. This has two stages. First of all, it is necessary to reveal a brand name that is strategic and does not pose a problem. In the second stage, brand investments that spread over time and branding efforts will bring the brand to the top. It should be noted that bright brands cannot be born without considering all these factors and combining the components that make the brand.