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THE IMPORTANCE OF BRANDING IN FOREIGN TRADE

THE IMPORTANCE OF BRANDING IN FOREIGN TRADE

They carry out commercial activities with a series of objectives that open outward from a system in which they are located in the business center. It is natural to find the profit purpose of the business in the first place. In the second stage, meeting the needs of individuals and other stakeholder firms takes place. In the third stage, contributing to the economic cycle of the country is to add added value to the country. Accordingly, companies with vision try to take an active role in the international market. It is appreciated that every operator would like to consider all alternative legal ways.

Businesses need successful brands as well as quality services and products in order to be able to operate successfully and consistently. Service / product quality and brand value are two important complementary factors in trade. Apart from that, shipping speed and price are other important factors in international trade.

Brand value and branding are important as well as domestically at home and are preferred for the target audience. Because brand value is the guarantee of the service and product received. On the other hand, a famous brand provides prestige by providing added value to its customer. In a tough competition environment, brands are taking businesses one step ahead.

The most powerful tool that enables the separation of products and services under the same conditions in the international trade as well as on the national basis and to make it one step ahead of the competition is the brand value. As an example, mobile phones are a product group that spreads and travels rapidly throughout the world. Hundreds of similar phone brands are launched worldwide. However, maximum 10 brands are known worldwide and maximum 5 brands can hold on top. Here, the reason for pushing the top of the product is branding awareness and brand value.

Brand products and services are concepts that proved to be internationally first and secondly at the second stage. Therefore, if we want to take part in the global market and compete; In addition to quality, speed of transportation and price, efforts to become a star brand should be in the foreground. Brand is an image. Perhaps most of the companies operating in the same sector are of the same nature. However, companies that introduce themselves well and develop their brand image are popular. A strong and global brand acts as a kind of positive catalyst. If you want to brand in national and international trade, please contact us.

(bykanber@bykanber.com.tr / 0530 662 44 08)