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Turkey's Promotion Logo Logo figured with Tulips is changing

Turkey's Promotion Logo Logo figured with Tulips is changing

The Ministry of Culture and Tourism will carry out a series of promotional activities within the scope of new promotion strategy studies. tulip figure used since 2001 for the introduction of the new strategy, Turkey will change the logo. For this, an advertisement tender will be made in January 2019. According to the specifications, companies with an average turnover of at least 2.5 million dollars can participate in the tender in the last 2 years.

Culture and Tourism Ministry, the specifications prepared under the leadership of General Directorate of Promotion, "the creation of Turkey's new brand identity and positioning strategy", it stated that the purpose of tendering.

In the study, which was set out with the aim of a global promotional campaign, it is requested to carry out an advertisement campaign abroad with 4 commercial scenarios. A global promotion in order to "brand strategy" and "brand identity" to ensure the integrity and image of the country to strengthen the perception of Turkey is expected to be presented with an integrated campaign proposals.

advertising films which will be prepared in the promotion frame Turkey is the fourth different, "Turkey, sea, sand and sun", "Turkey cultural tourism", "promotion of museums in Turkey" and "Tourism to raise awareness about" will consist of scenarios to eat. The development of both Turkey and the positive image of this promotional films aimed at introducing more comprehensive both in the international arena.

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