Design: It is the case in which the appearance of a product differs in terms of shape, line, shape, texture, color, and the structural state of the material compared to other products when looked at the product.
BENEFITS OF DESIGN REGISTRATION
Design registration and brand registration are different. With design registration, you prove that the design belongs to you in every field and prevent it from being used by others.
If your design is not registered, you may be subject to legal cases by being registered by others, you will lose reputation and your production will be stopped and you will suffer economic damage. In summary, thanks to the design registration, you prevent malicious use.
By registering a trademark for your design, you use your design only for promotional purposes in the areas you design, logo etc. Your designs can be used for malicious purposes by changing the brand name and imitating others in different fields. Logo, product, packaging etc. By having DESIGN REGISTRATION, you protect your visual designs in every area.
You can benefit from 15.000 TL design support provided by KOSGEB.
You can give, sell, transfer or leave your registered design as a mortgage and guarantee in many official institutions and organizations.
Registered logo, product etc. With your visual designs, you can safely produce and promote without imitation.
Why is Registration of Design Necessary?
Just as brand, price, quality is a preference for customers, design is also a reason for preference. Interesting and attractive designs also make a difference to products and brands. As different and attractive designs are preferred, they also affect the competition. A person who has such an important competitive element does not want to lose this power. It is inevitable then to register this competitive instrument to maximize ownership.
In addition, although designs are preferred, they represent a different economic value when they emerge as a result of long R&D studies. Expressing economic value before and after the design makes registration mandatory.
By registering a trademark, we only register the right to name. However, a product has different registrations due to different features. For example, by registering the brand of a mobile phone of a product, we only protect the right to name. When we receive the utility model registration, we maintain the functionality of different technical features. Three-dimensional visual on the outer surface of the phone, color changing according to the day and night situation, outer surface that appeals to the sense of touch etc. When we register such features, we make design registration. As can be seen, three different properties have been registered in a product. Whatever we register we only maintain that feature. That's why we need to be aware that we need to handle our brand in every aspect.
By registering your designs in every area, you sort of deed. If someone has registered before you, you cannot claim even if you are the first to design and have it designed. It is not possible to protect the design you use with your brand by only registering your brand name. Also, logo etc. You should also protect your corporate designs by protecting them. Otherwise, if a logo that you have used for many years is registered by someone else in logtype, you will have to renew the design unnecessarily and you will lose your stuck design. In addition, by registering your own design, someone gets a legal basis and you become guilty with your own property and right. Therefore, you will both be guilty and suffer economic damage.
By registering the logo, you are registered for promotional purposes only in the areas of the classes you choose. In the registration of the design, you have a more radical and comprehensive registration and you have the whole design. When registering the design, you are registered with all the details such as who made the design, where it can be used, and where it can be used. By registering more thoroughly and comprehensively with the design registration, you create a dominant area over your logo. Therefore, knowing and having the details of the design registration both guarantees the owner of the design and ensures that he uses his designs smoothly and as he wishes.
Explanation :
When it comes to industrial design, the technical features of the products should not be considered. The industrial design means the external appearance of the products and their features that appeal to the sense organs. Three-dimensional elements, colors, shapes, lines etc. external elements are evaluated within the design features. For example, imagine that you are designing a velvety-scented pencil. It is a functionally normal item. However, it appeals to the sense of touch and sense of smell. These features are related to the design of the pen. This visuality; It adds visual functionality to products in promotion, marketing, sales and branding.
There are some conditions for ownership and protection of designs.