We have a set of criteria that we consider when creating a brand name as a brandalization. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution.

Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Tadolya" and our brand name was created by considering the institution's field of activity. The word "tad" in our brand name describes the taste of our products. In addition, the tadolya tells that it comes from the land of taste and the land of taste. It tells that the taste and taste of the tadolya products, which we see as full of flavor and taste olya, are full. The word "dol" in our brand name evokes a food full of taste. At the same time, it gives a feeling of being sated with tad. The word "Dol" also evokes the words Anatolian and filling. Pastry (bakery products), which has a traditional place in the deep-rooted structure of Anatolia, has been the main ingredient of our dishes reflecting our traditions and cultures from past to present. Thus, we made sure that our brand can be perceived in the global and national platform and that our brand is easy to pronounce, written and readable in the same way, and we created the brand name “Tadolya”.