We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "SOFETA" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

Considering the function of the product, we had to create a name that draws particular attention to this. We used the word "soft" in English, which means soft, to indicate that the product is particularly soft, as the product comes in contact with the body like a dress. In addition, it contains positive meanings such as "light", "sweet" and "good-natured" in English.

With this brand name, we aimed to evoke concepts such as softness, soft touch, happiness. It is designed as the most suitable brand name for a comfortable, safe and healthy product. With this brand name, we also drew attention to the lightness factor. Lightness is an important factor in terms of not being obvious in the body. When we consider all these features together, we come across the brand name “SOFETA” as an accurate brand name.