We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "RENTORIA" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While determining the brand name, we found it appropriate to use the name RENTORYA to indicate that it is a company serving in the automotive industry. While creating a brand name, we focused on the elements that will evoke the field of activity as quickly as possible. Since our company is an auto gallery and rent a car company, we have brought together parts that will bear the traces of the sector. We especially got the word "Rent" in the concept of rent a car. We clicked on the "ENTOR" section by clicking on the "Enter" command in English, select, select, and we have installed a call-to-action feature. We preferred the “TORY” part by liking the concept of “Story-Shop, Store” in English. In other words, it became the meaning of a shop that rents cars and sells cars. "YA" syllable adds a city, country and region name to the word. In other words, RENTOR - YA, a place where the vehicle is supplied, gains environmental meaning.

On the other hand, it is possible to see concepts such as Rent, Tour, Tourizm in our brand name. The word Torque is remembered with reference to the speed of the vehicles. Arabic is pronounced as in Turkey and in Turky. Turkey is important for the association. With the “OR” syllable, the organization was evoked and attention was drawn for tour organizations. When we think of these parts as a whole, we see the brand name “RENTORYA” in the most suitable way for the company mission.

We have created the brand name “RENTORYA” by being able to perceive the brand on global and national platforms, be easily pronounced and to be read and written in the same way.