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  • Petronist Foto Galeri 1700
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Explanation

Logos, which are pictures that represent names, profiles or visions, can be expressed as the face of institutions. Logos form an integral and integral part of the brand. It is also a visual part of the branding culture. For this reason, it is important to make a design suitable for corporate identity in logo design.

Our primary goal in the design of our logo was to raise awareness among the target audience of PETRONIST and to make a design that can inform our target audience about our business. For this reason, we paid attention to be different in the choice of fonts and at the same time, to use the fonts that can express PETRONIST. By making a logo-type tailored specifically for the PETRONIST brand, we identified the emphasis on the font with our brand.

We used the elements to remind the energy sector in logo elements. We used a horizontal line in the letter "P". With this line, we pictured the petroleum drilling machine getting stuck in the ground. We also represented actions such as opening, starting, operating by comparing the "Power" button, which is the opening button on some tools and machines. By comparing the point of the letter “I” to the green leaf, we stated that we are an environment friendly institution. We have stated that we are a company that has adopted the principle of producing without harming the environment. The green figure at the top of the logo also represents the letter "P" of the oil. On the other hand, it represents the smoke and gas on the refinery. Thus, we draw attention to the production by comparing the logo to the oil refinery and the figure to smoke and gas.