We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to which the name will be found was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize. The determined brand name was decided as "Mistabi" and it was created by considering our brand name to evoke the field of activity of the institution.

The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. We aimed to evoke the food brand directly by using the pieces that state that it is a brand that serves in the food sector. We used the word "mis" to indicate that it was delicious at first. We emphasized that it is attractive with its smell and taste. We have used the most beautiful words for food in a pot by referring to naturalness with the word “of course”. Thus, we have revealed an attractive brand name that contains natural, delicious and fragrant meanings. We have created the brand name "Mistabi" by being perceived, easily pronounced in the global and national platforms and taking care to be read and written in the same way.