We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "Lezzedar" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While determining the brand name, we found it appropriate to use the name "Lezzedar" to indicate that it is a company operating in the service sector, especially in food and beverage services. While creating the brand name, we paid attention to the fact that both the restaurant with its field of activity and a brand that emphasizes strength in the brand.

We used the word “Taste” to remind the field of activity and its claim in this field as quickly as possible. We used the word “Dar (Dâr)” in the sense of place, where this flavor is served. When these two important concepts that make up our brand name are brought together, we have created the “Lezzedar” brand with reference to the word “Lezzetdar”. With the brand name we created, we not only provided a connotation to a place where flavor was served, but also gave the brand the image of being authoritarian, dignified and strong. We also reminded the Ottomans and made him evoke a rooted and noble establishment.