We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "LETOLİTA" and it was created by considering our brand name to evoke the field of activity of the institution.

LETOLITA activity area was created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. LETOLİTA brand name has been preferred in order to explain the qualities of the brand and to convey the desired message to the target audience. Thus, a better positioning is made on the target audience, as well as the perception integrity is provided.

While creating the LETOLITA brand name, we added meaning to every syllable. We drew attention to the brightness of the led lights with the “LET” syllable. With the “TA” syllable, we made reference to nature, therefore naturalness. With the “OLİ” syllable, we made a connotation to “olive”, which means olive in English. We also compared the word “oil”, which means oil in English. As sound resemblance, we evoke delicacy and delicacy by making it look like “magnolia” and “lavender” flower. In another analogy, we made the word “lolita” which means young girl to refer to youth.

With LETOLITA, it is ensured that it is a recognizable and memorable brand name in the global and national platform. By making sure that its pronunciation is easy, written and readable with the same voice, it has been ensured to be permanent by creating the brand name LETOLİTA and creating awareness in the perception of the target audience.