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Marka İsimleri
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Marka Sorgula
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  • Konistan Foto Galeri 1851
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  • Konistan Foto Galeri 1859
  • Konistan Foto Galeri 1860

Explanation

We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution.

Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name has been decided as "Konistan" and it has been revealed by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

If we look at the brand name of Konistan by dividing it into sections; The word kon is derived from the words congress and conference. It also evokes the word accommodation and housing and emphasizes comfort, which is the functional aspect of the service in these areas. Our brand name is also inspired by the word 'construction' which means 'building'. The word Kon means Konya; The word İstan evokes Istanbul, in other words, it expresses the sense of belonging to a country, city, community and a region.

The word Konistan will be a global meeting-convention center and meeting city perception in Istanbul, since its pronouns, Konstantiniyye, which is one of the old names of Istanbul, are very close. The fact that Istanbul evokes Constantinople, which is one of the old names of Istanbul, attracted the attention of our target audience all over Europe, and we drew attention to a global brand perception.

Thus, we have created the brand name “Konistan” by being careful that it can be perceived and easy to pronounce in the global and national platform, while at the same time being written and readable with the same voice.