We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Evdigo" and it was created by considering our brand name to evoke the field of activity of the institution.

The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. Since the company is an organization that provides services on home textiles, it is considered appropriate to have a word of brand name in the name of the company because of its quick association. In addition, it was especially preferred that the brand started with the word “Home” and it was pointed out that it is a brand that establishes a home. With the “Di” syllable, “Dizayn” is referred to the design of the house. With reference to the word dialogue, it is thought to evoke bilateral relations and harmony. By referring to the verb “go” in English with the syllable “go”, the place to go is given the meaning of the shop to go to. In this way, it has been made available to become a global brand. English slogans are also available. For example “Let’s go to Evdigo” such as “Let's go to Evdigo”. Thus, a functional and easy-to-use brand name has been designed. With Evdigo, it was ensured to be a recognizable and memorable brand name in the global and national platform. We created the brand name Evdigo by taking care that its pronunciation can be made easily, written in the same way and readable with the same voice.