We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name has been decided as “DASEVA” and it has been revealed by considering our brand name to evoke the field of activity of the institution.

DASEVA activity area was created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality. DASEVA brand name has been preferred in order to explain the characteristics of the brand and to convey the desired message to the target audience. Thus, a better positioning is made on the target audience, as well as the perception integrity is provided. Since the organization that the DASEVA brand was designed as a company group, an international and professional brand name study was carried out. As it is an international brand, it is aimed to evoke the same thing by everyone, which is easy to read and understand in universal language. Thus, the decision was made under the brand name DASEVA.

One of its most important features is that it evokes the concept of "HUGE". At the same time, it is easier to relate to the promised slogans. Power is evoked, such as huge investments and huge investments. Words such as endurance and continuity are remembered with the “DA” syllable. “SE-SEV” syllables remember the concepts that appeal to the essence of the person such as love, respect and yours. Concepts such as existence, promise, and promise are made with the “VA” syllable. Especially the presence of two “A” letters creates effects such as emphasis, authority and size in the sound. With the letter "E", a connotation is made to universality.

With DASEVA, it is ensured that it is a recognizable and memorable brand name in the global and national platform. It is aimed to be permanent by creating the DASEVA brand name by creating an awareness in the target audience perception by making sure that its pronunciation is easy, written and readable with the same voice.