We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "Buruvo" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While creating the brand name, a phonetic concept that is the most appropriate and quick to evoke the field of activity has been introduced. As it is known, the brand name will be used in the field of electrical appliances and electronic goods. We focused on some codes that will best represent this sector and adapt to the sector.

With the letter “B”, we aimed to evoke concepts such as computer and informatics. With the letter “U”, we associated with words such as transportation, convenient, ultra. We have referred to concepts such as real, real and radio with the letter “R”. We established a relationship between the letter “V” and the volume (volume adjustment), vision, vector (referring to image quality). With the letter “O” at the end of the word, we drew attention to the concepts such as original, optimal, optimization (efficient, economical), option (option, option). We aimed to achieve a positive effect on the choice of the target audience by referring to positive concepts such as “Bourgeois” and “Bravo” as a whole with the brand name “Buruvo”.

We created the brand name "Buruvo" by being able to detect the brand in global and national platforms, easy to pronounce and to be read and written in the same way.