We have a set of criteria that we consider when creating a brand name as a brand. First of all, in the first stage, real information about the institution to be named was collected so that naming planning can be made. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center.

The determined brand name was decided as "Akreda" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While determining the brand name, we found it appropriate to use the name "Akreda" to indicate that it is a company serving in the construction industry. When creating brand name, we used Akreda words and suffixes, since each of the –Ak –kred-akred –reda syllables has a different meaning.

AK; refers to clean, clear, clear services. credit; It emphasizes credit, reputation and dignity. It also invites you to take home a home loan. ACCREDITATION; refers to the meanings of accreditation, approval, visa, transition. The word Reda means the works that are in favor of Allah, that Allah is pleased with and pleased with. Another meaning of the word reda is to prevent some unwanted things from being prevented.