We have a set of criteria that we consider when creating a brand name as a brand. Firstly, in the first stage, real information about the institution to be named was collected in order to make naming planning. Real information; The activity area of ​​the institution is information such as determining the functionality of the goods and services to be produced, the objectives and the target audience of the institution. Later, brand name creation steps were meticulously implemented by Markalize Brand Name Center. The determined brand name was decided as "Advifinance" and it was created by considering our brand name to evoke the field of activity of the institution. The activity field of our institution has been created by taking into consideration the impact and perception that the brand will create in the target audience by considering product service functionality.

While determining the brand name, we found it appropriate to use the name Advifinance to indicate that it is a consultancy firm serving in the fields of finance and financial consultancy. We used the words name, adv, advi, vifi and finance when creating a brand name. The word “name” means name, so we have stated that our brand is the name of finance and the name of finance in the finance, finance and consulting sectors. In addition, it is emphasized with the word “Name” that the brand is a platform where financial and financial information is promoted. Since "ADV" is an abbreviation of the word "advertising", which means advertising in English, it is perceived that the brand has a good advertisement in the global market. The word "ADVI" means both in English and gives advice, as well as consultant, guide, guide, consultant. meaning "advisor" is the abbreviation of the word mark of the fiscal, financial, areas (Russia and Turkey) to establish a connection between the perception is given concerning the financial and fiscal. A brand perception that undertakes the mission of promoting financial and financial information, “ViFi” technology term means attachment as it is. Thus, we used it to show that the brand has a technological and innovative structure. "VIFI" in the word "it" in the middle letters describing Russia and Turkey "F" represents the brand and providing financial advice between the two countries, linking the brand represents. “VİFİ” brand name is one of the first letters of words such as tax, maturity, asset, cashier, value, finance, price, idea, opportunity, interest, invoice, factoring, dispatch, stability, tender, discount, transaction, affiliate, execution, human in Turkish. While forming, it creates a parallel approach with the service provided by the brand in the mind of the target audience in the national market. In English, “VİFİ” venture, vision (vision), verdict (fortune), valuable (value), variaety (difference, difference), idea (idea), international (international), income (income), inform ( knowledge), invest (inspire), for-sighted, fertile, faithful, fame (reputation), fund (favorable), funds ) is made up of the initials of the words fortune, thus creating a parallel approach with the service provided by the brand in the global market.

Finally, the brand name took its final form by adding the words finance and finance to the end of our brand name. We have created the brand name “Advifinance and Advifinans” by being perceived, easily pronounced in the global and national platforms and taking care to be read and written in the same way.